theINSIDER is a 174-page premium print catalog containing featured articles from some of the top KOL marketing experts in China and includes more than 500 KOL profiles across fashion, beauty, fitness, travel, and parenting.
Each featured KOL has a scalable QR code linking to an online HTML5 page that provides additional info like bio, brand mention tags, and social media account links. theINSIDER is a physical database which can be leveraged to streamline KOL research and outreach.
All KOLs have a Weibo account. An additional six social media platforms are covered, including WeChat and Meipai. The KOLs’ followings ranging from several million to less than 100 thousand.
We have found that many marketers want a simple way see a curated list of KOLs no strings attached. While PARKLU provides this service online through its platform, the catalog lets readers see the world of China’s KOLs right in front of them.
We believe you will find the catalog’s articles entertaining and the KOL database extremely useful for your business. theINSIDER is an endeavor to create something memorable. We hope this catalog will be something you hold on to, and that, at least for a while, it becomes a centerpiece on your office coffee table.